This Privacy Policy governs the manner in which West Marine Diesel collects, uses, maintains and discloses information collected from User(s) (each, a “User(s) ”) of the www.wmdiesel.com website (“Site”). This privacy policy applies to the Site and all products and services offered by West Marine Diesel.

PERSONAL IDENTIFICATION INFORMATION

We may collect personal identification information from User(s) in a variety of ways, including, but not limited to, when User(s) visit our Site, register on the Site, place an order, and in connection with other activities, services, features or resources we make available on our Site. User(s) may be asked for, as appropriate, name, email address, mailing address, phone number, credit card information. We will collect personal identification information from User(s) only if they voluntarily submit such information to us. User(s) can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.

NON-PERSONAL IDENTIFICATION INFORMATION

We may collect non-personal identification information about User(s) whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about User(s) means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

 WEB BROWSER COOKIES

Our Site may use “cookies” to enhance User(s) experience. User(s) web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User(s) may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

HOW WE USE COLLECTED INFORMATION

West Marine Diesel collects and uses User(s) personal information for the following purposes:

• To Personalize User(s) Experience: We may use information in the aggregate to understand how our
  User(s), as a group, use the services and resources provided on our Site.
• To Improve Our Site: We continually strive to improve our Site offerings based on the information and
  feedback we receive from you.
• To Improve Customer Service: Your information helps us to more effectively respond to your service
  request(s) and support needs.
• To Process Transactions: We may use the information User(s) provide when placing an order, and to only provide service(s) to that order. We do not share this information with outside parties, except to the extent necessary to provide the service. 
• To Administer A Content, Promotion, Survey, Or Other Site Feature To A User(s): We only send information they agree to receive about topics we think will be of interest to them.
• To Send Periodic Email(s): The email address User(s) provide for order processing will only be used to
  send them information and updates pertaining to their order. It may also be used to respond to their
  inquiries, and/or, other requests. If User(s) decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product, or service information. If at any time the User(s) would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

HOW WE PROTECT YOUR INFORMATION

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

Sensitive and private data exchange between the Site and its User(s) happens over a SSL secured communication channel and is encrypted and protected with digital signatures.

CHANGES TO THIS PRIVACY POLICY

West Marine Diesel has the discretion to update this Privacy Policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage User(s) to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this Privacy Policy periodically and become aware of modifications.

YOUR ACCEPTANCE OF THESE TERMS

By using this Site, you signify your acceptance of this Policy and terms of service. If you do not agree to this Policy, please do not use our Site. Your continued use of the Site following the posting of changes to this Policy will be deemed your acceptance of those changes.

CONTACT US

If you have any questions about this Privacy Policy, the practices of this Site, or your
dealings with this Site, please contact us at:

West Marine Diesel
1835 Newton Avenue
San Diego, CA 92113
www.wmdiesel.com
sales@wmdiesel.com

This document was last updated on December 08, 2011

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